Cruelty Free Beauty
- rho launches sustainable loungewear that gives back
- SPONSORED: Rose & Caramel Raises Awareness For Women’s Self-Esteem & Mental Health With ‘I TAN FOR ME’ Campaign
- Couple launches entirely plant-based and refillable deodorant on Kickstarter
- Raising Vegetarian Children
- SPONSORED: Rose & Caramel’s Ultimate Guide To Achieving A Flawless Self-tan All Year Round
- prebiotics and probiotics: do they affect our skin health?
- What is greenwashing and how can you spot it?
- SPONSORED: Natural skincare solutions to get your glow back
- The best eco-friendly sunscreens of 2020
- SPONSORED: Laser Skincare Specialist Tria Beauty Announces Partnership with YouTube Star Amena Khan
- How to fight fast fashion with a jewellery capsule collection
- View all
- Natural Ways to Boost Your Immune System With Healthy Foods
- Easy Vegan Recipes: How to Make Mini Flatbread Pizzas
- The best vegan food and beauty advent calendars for Christmas 2020
- 7 Eco-Friendly Essentials For Your Home
- New app helps you track and reduce your plastic consumption
- CBD Oil UK: Best CBD brands in the UK (2020)
- Easy Vegan Recipes: How to Make Creamy Sweet Potato Soup
- Vegetarian And Vegan Healthy Mushroom Recipes
- Your seasonal eating guide to autumn vegetables
- The 12 best leek recipes you’ll want to make again and again
- 3 easy vegan recipes from BOSH’s latest cookbook
- View all
- Mini Vegan Flatbread Pizzas With All the Toppings
- Vegan Golden Vanilla Cake Recipe
- Creamy Sweet Potato Soup
- Caramelised Onion Dahl
- Pink Hummus
- Wild Bounty Bites
- Vegetarian Lao-inspired Larb
- Parsnip and Apple Soup
- Tahini, Pecan & Cinnamon One-Pan Cookie
- BOSH’s Ultimate Vegan Mac & Cheese
- Big Red Peanut Noodles
- View all
- Spinach and ricotta quiche vegetarian recipe
- Cheats mushroom and spinach lasagne vegetarian recipe
- Lentil bolognese vegetarian recipe
- Creamy mushroom stroganoff vegetarian recipe
- Malaysian Rendang curry vegetarian recipe
- Feta, Butternut Squash, Caramelised Onion and Cashew Nut Wellingtons
- LONDON’S FIRST 100% VEGAN PUB REOPENS WITH NEW RESTAURANT
- Lily Lolo launches refillable make-up
- SPONSORED: Jimmy’s Oat Flat White: it’s vegan, it’s iced and it’s a total winner
- Sustainable beauty brand launches refillable hand sanitiser dispenser
- How you can help with the Amazon wildfires
- Greggs Offers Free Vegan Sausage Roll For Students!
- Caffe Nero launches plant-based menu options
- Wagamama’s new food concept is all about sustainability
- ‘Pulled Oats’ latest plant-based protein to hit the market
- New sustainable British beauty brand launches
- New vegan jams support female cooperatives
- View all
BAM launches sustainable denim jeans for men and women
The Zero 73 Denim range saves a whopping 1,477 litres of water per pair of jeans!
Sustainable clothing company BAM has unveiled its new 73 Zero Denim bamboo jeans in an effort to create comfortable, eco-friendly jeans that address the devastating impact the conventional fashion industry has on our planet. Flexible, soft and durable, the jeans are designed for men and women with an active lifestyle who also care about the environment.
Jeans are one of the most polluting items of clothing on the planet. It takes over 2,000 litres of water to produce just one pair; the bleach used to distress or dye jeans releases hazardous chemicals into our water systems; and jeans cannot be easily recycled. With roughly 4.5 billion pairs of jeans sold around the world every year, this builds up to a bigger environmental problem.
With figures showing that 73% of clothing currently ends up in landfill or incinerated, BAM’s goal is to become impact positive by 2030, so is keen to be part of efforts to bring that number down to zero – hence the name 73 Zero Denim. As part of these efforts, BAM’s new version is a much more eco-friendly alternative.
The jeans feature a blend of bamboo and organic cotton, with less than 2% elastane to provide the right stretch required yet still ensure the jeans can be recycled. BAM’s jeans are made from organic cotton, which uses up to 90% less water for irrigation, plus the use of bamboo means there’s no need for irrigation or pesticides. In fact, overall, the 73 Zero Denim jeans save 1,477 litres of water per pair, according to Green Story calculations. What’s more, there are no metal rivets on the jeans, and the button can be unscrewed and the metal zip teeth cut out so you can easily recycle the jeans at the end of their lifetime.
The 73 Zero Denim bamboo jeans for men and women are now available at bambooclothing.co.uk
Want to read more like this? Sign up to our weekly newsletter, The Edit, to receive the latest updates on sustainability, planet-friendly recipes, cruelty-free beauty and more straight to your inbox.